The expert on bringing companies to the position of market leaders


It's impossible to surpass someone whose steps you can't even see

What is selling in B2B

These criteria were known more than a hundred years ago, statistics were simply organised and worked out, to determine which categories and parameters were bought by people.

The same applies to the B2B (Business-to-Business) segment.

B2B includes such companies as METRO, where you can purchase goods only if you are a legal entity, and alternative companies, this also includes leasing services for the purchase of equipment or cars that are issued to legal entities.

Simply put, all services, goods, or services that are sold to other businesses are in the B2B segment.

Of course, your business can easily work for segments B2C and B2B, for example, your siteโ€™s personal account contains an office for ordinary buyers and legal entities posting ads, a bankโ€™s personal account, etc.

The listed criteria have been known for hundreds of years, but they are never told to the masses. Like all other priceless knowledge, they are always closed to the eyes of the ordinary public.

๐Ÿ’ฐ 1. Increase net profit.

Increasing net profit is a paramount goal for companies of any size. From tents selling oranges and making $3,000 monthly to the world's largest brands like Oracle, Apple, and BMW earning billions of dollars monthly, regardless of the current amount and scale of the profit, they all seek to always increase it.

Examples:

โœ”๏ธ Apple constantly introduces new products and a line of smartphones, laptops, watches, and others, increasing the price tags on them.

โœ”๏ธ I put up the price line for my own services, especially to increase net profit.

โœ”๏ธ Apple makes the same smartphone at 64, 128, or 256 gigabytes, which increases the cost.

Summarising the principle: Any company, regardless of scale, always seeks to earn more and more money.

๐Ÿ’Ž 2. Decrease costs.

Exactly the same story, with a decrease in the number of costs, Independent of the scale of the project, they all seek to reduce costs while at the same time keeping the quality of goods or services at the same level.

Examples:

โœ”๏ธ When releasing each new model of the car, the task is set, to make it cheaper in cost than the same model in the previous car body.

โœ”๏ธ SHARE Models (share) such as: Car sharing, timeshare, and other points became popular due to the fact that they helped to own and use the car without buying it, which significantly reduced costs.

Summarising the principle: ovate, reduce costs, and ideally make quality better.

๐Ÿงญ 3. The bringing of companies to the position of market leaders.

The leader is the one who is respected by customers and non-customers, earns the largest net profit monthly, has exclusive and recognisable positioning, and has the largest number of regular customers. The goods of such a company are always instantly bought and booked before the market.

Examples:

โœ”๏ธ Microsoft is the leader of the market in the segment of mass computer devices.

โœ”๏ธ Apple is the unconditional market leader in the premium electronics segment.

Raising the principle: Leadership in the market for the largest number of net profits, recognition, and regular customers.

๐Ÿ’ป 4. Automation of business processes.

It doesn't matter how many actions a code performs every second, it will process both 10 and 100,000,000 customers. The program code does not require a salary, will not leak your customer database, and is able to perform actions that are not possible for hundreds of thousands of people.

Examples:

โœ”๏ธ Delivery of text letters now occurs online, the postmen are no longer needed, and the text will reach your friends in seconds on social networks or messengers.

โœ”๏ธ Tickets for concerts, planes are now online, they allow you to reduce the cost of printing tickets and make their loss impossible.

Summarising the principle: it makes no sense to do certain processes manually, they are long and tedious, and it is easier to automate them.

๐Ÿ”‹ 5. Creation of new products.

The creation of new products, whether physical or IT-based, will always bring billions of dollars to those who can do it. The company devotes the majority of its mental, physical, and financial resources to this.

Examples:

โœ”๏ธ IT project Word Lens Instant translator through a smartphone in a language that you understand, the Groogle company (whose name has been changed) bought this solution for 2.3 billion dollars.

Summarising the principle: new products, services, and solutions that were not on the market before you created them will always bring the highest net profit and margin.

๐Ÿ“— 6. Optimisation of the work of personnel.

If 10 people worked, they would make it to work 5, but perform the same amount of work. The second approach is to train personnel to perform a larger amount of work or sales.

Examples:

โœ”๏ธ I created my social network from and for myself, including the design, technical part, and encryption. Many people hire dozens of people.

โœ”๏ธ A team of employees used to bring $100,000, and after training, they brought $200,000.

Summarising the principle: we reduce the number of employees, strive to reduce it to 0 or increase the effectiveness of each of them.

โŒจ๏ธ๏ธ 7. Transition to IT.

At the moment, many businesses have begun to change their form and move to IT. This is a completely normal practise since IT projects require hundreds of times fewer costs and at the same time bring in billions of dollars as customers come to your service from around the world.

Examples:

โœ”๏ธ Shop of video cassettes was ruined and destroyed as a market when online cinemas appeared. You donโ€™t have to go anywhere else, watch the movies at home in any quantity and do it for free.

โœ”๏ธ You can transfer money personally to a person, or you can use payment systems and do the same, even if you are in different countries.

Summarising the principle: IT accelerates obtaining results for your customers, and gives you the opportunity to earn thousands of times more.

โ˜‘๏ธ Results:

Your goods, services, or products must comply with one or more criteria, in this case, there will always be a queue of customers. Look at the examples and say. What will be selling better? The product is the same, but in different examples, the results that it actually provides are shown. In the B2B segment, they always buy only what corresponds to one of these points. And if you have 100 offers in your assortment, each of them creates its own description of OBS (the only best solution) using these criteria.

Example 1.

โœ”๏ธ increasing net profit by $100,000.

โŒ consulting services.

Example 2.

โœ”๏ธ A program for instant tax calculation, that automatically reduces your tax load by 10%.

โŒ Program for accounting services.

Example 3.

โœ”๏ธ Transfer of money in 1 minute.

โŒ Payments and transfers.


๐ŸŒ Date: 03.10.2020

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