The expert on bringing companies to the position of market leaders
It's impossible to surpass someone whose steps you can't even see
It's impossible to surpass someone whose steps you can't even see
To outperform other people in terms of results, the key thing you need to understand is the underlying fundamentals of what you do in business.
Basics first.
Advertising texts are written with the goal of creating pathways for your customers to make purchases.
Don't confuse advertising with creating the positioning of your brand in the minds of customers and non-customers. These are completely different things.
Any other interpretation is meaningless and ineffective garbage that marketers are trying to sell you that will not get results.
Hundreds of billions of dollars and labour hours have been wasted and are still being wasted because people don't understand what advertising is all about.
Your task when writing any promotional text is to get a specific physical action from your customers.
Examples: call the specified number, write to the specified email, come to your store, go to your website, make a purchase on the website, fill out a form to get a store bonus card, etc.
This is one of the key mistakes that 98% of advertising companies in the world make.
Marketers create customer portraits from their heads, inventing people who will buy something from them, and in the end, what do you think the result is in the example of customers who do not exist in the real world? The result tends to be zero.
Your target customers do not appear out of nowhere when you start doing business, they are real people who already live and do their own thing.
Your job is to find this group of people and study them. That way, you will have a real portrait of customers who will make repeat purchases from you if you do it right.
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