The expert on bringing companies to the position of market leaders
It's impossible to surpass someone whose steps you can't even see
It's impossible to surpass someone whose steps you can't even see
In your business, regardless of the direction, the Price Line model should be implemented.
1) Increase in net profit from 30 to 10000%.
2) Expertise in the eyes of customers. As buyers think, "If they have a service or product on the price list for $1,000,000, then they are definitely professionals, not amateurs," and you need to match this.
3) You get premium, VIP, and super VIP clients who, without a price line, would never have contacted you.
4) By introducing a price line, your offers in basic or premium versions for customers will look cheap, even if these price tags are higher than the market average.
5) Increase the radius of information coverage about your company by country or world.
The lives of most people are very boring and monotonous, and everything they have ever seen unusual, they immediately tell their friends , clients, , relatives. And the cost of a service or product of $10,000,000 is very out of their usual understanding of the price.
Your price list should always start with a super VIP offer and continue down the grade. This creates a contrast of perception in the minds of your customers, and all other offers, even for $100,000 compared to $1,000,000, will be perceived by them as not so expensive.
1. Super VIP offers 2. VIP 3. Premium 4. Standard 5. Cheap 6. Free
Detailed description:
The most expensive offer among all. It is exclusive and one of a kind.
Around the world tour on the Azimut Benetti yacht with Hollywood stars, whom you choose yourself. The cost is $37,000,000.
A book in a single version with the autograph of the author and a personal meeting with him, as well as a cover made of diamonds and gold, with your name and surname, for $1,980.000.
- Iphone case made of gold with 1 diamond for $500,000 All the examples above take place in real life, and they are bought.
Explanation: Explanation: Of course, super VIP will not be ordered daily, but it must be on your price list. The level of net profit in these offers will be your maximum, about 50–100%.
VIP offers are especially for those who are doing great with money, and these people appreciate uniqueness and "First Class" in everything. Such customers always buy cars in the most TOP-end configurations, go only to the most expensive restaurants, dress in the most expensive clothes, etc. You should have 1-2 VIP offers for each category of goods or services. Usually, these offers are 2-3 times more expensive than those in the Premium segment.
A limited version of cars with only 10 copies in the world.
Tailoring a suit in Italy by the most famous craftsman according to your size Before that, 20 design sketches of the future model will be made for you, and already from them, you will specify which one to create, and the master will fly to you anywhere in the world.
The premium segment is created for customers with a general income above average, these offers are usually 30–50% more expensive than the Standard segment.
Premium customers respect themselves and know their worth, if they are not provided with proper service, you will never see them again. The support of these offers should be appropriate, universal packaging for goods, increased attention in terms of service, and an extended warranty period.
Your car will be serviced first at any time at 7/11, regardless of the number of customers in the queue for that service.
Dedicated service line and personal manager.
Average or standard price offers are usually 25–40% more expensive than the Cheap segment. Designed for the category of customers who understand that "Quality things cost money".
- A smartphone for $100.
- A trip to Turkey for $50.
Created for the mass market, it creates coverage for customers who physically cannot afford expensive purchases. It is aimed specifically at the number of purchases, 10,000 customers who buy goods or services for $10 a month—this is already $100,000.
- A smartphone for $10.
- Shoes for $5.
A free service or product is created to build trust in your company and what it offers to customers. Your task here is to get contact information or the necessary action from customers in exchange for a free result.
These offers create an occasion, in principle, to get acquainted with your company, make the first touch, and make a purchase. Important! Free offers should NOT waste your resources, i.e., You do not have to manually provide them, you need to make the provision of free goods and services at an automated level. Of course, the goods are free and come out very cheap, or ideally free, for you. For example, an excerpt of an online book of 40 pages.
- Free and unlimited Internet for 24 hours.
- Free use of antivirus for 30 days.
P.S. There are businesses that operate in the luxury segment, but even there, this price range is easily adapted to the customer market.
