The expert on bringing companies to the position of market leaders
It's impossible to surpass someone whose steps you can't even see
It's impossible to surpass someone whose steps you can't even see
Everyone has heard the phrase: "If you do the same as the others, then you get identical results," but 99% of people did not understand it.
Let's take any direction as an example and see that each of them uses a long-established model of selling services or goods. There are 1000 real estate agencies, and they all work as one using the same model. At the same time, they are very surprised why they have no sales or are extremely low.
Here, you need to remember the following very accurately: "Any business model was once developed by someone"
Models like crowdfunding, brokerage services, mediation, installments, loans, etc. They were all developed by someone, and did not take on themselves.
EXAMPLE: It used to be relevant to rent CDs/videotapes, why did these companies close? They didn't rebuild their business model in time.
But then Netflix rebuilt its project model and, in fact, began to do the same as the companies that used to rent videos and DVDs before, but in online format, for a couple of cents, and watch through your laptop or phone what you want in excellent quality.
The same rental, but you don't need to go anywhere, just a different business model in a niche that has already existed for decades and millions of dollars in net profit eventually.
The same story, entering the market with the same products as the rest of the companies (rolls, phones, laptops) that are sold in 100,000 more companies near you. For some reason, there is also a surprise, why are they buying badly?
Example: There are thousands of smartphones with approximately the same functionality, which differ for the client only in name and price tag at the moment. But imagine that an Office Phone smartphone will enter the market through which you can print out the documents you need anywhere (in the car, on the road, anywhere else). Do you think it would be relevant for you? Especially for those who work in an office or often sign contracts, or who are designers, etc.
Did the business cards run out, or was coffee spilled on him at the time of signing an important contract, and there is no time to look for a printer in the city? They picked up an office phone, went to the email, printed out the necessary file in front of the client, and immediately gave it to him.
The technology has been known for a long time, do you remember instant printing cameras? Taking photos on which this camera immediately printed them out itself and a color photo crawled out of it? The same technology can be used in conjunction with a smartphone, everything is simple.
When we also introduce a new product through a fundamentally new business model, and vice versa, we introduce a new business model to the market through a new product. When one option is a lever for the other.
There are a lot of examples, you will have something to think about.
